TANGALLAPALLY'S

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. Last week’s news that   Panda is part of Google’s core ranking algorithm   has gotten SEOs buzzing about what exactly being part of the   core algorithm means. Now, Google has shared some more information about that, saying that the algorithm is consistent enough to not require many changes in the future and can run with less hand-holding. In a Q&A with Google’s Andrey Lipattsev, he spends a good amount of time explaining the confusion around what it means to be part of the “core” algorithm, and also why it is hard to sometimes   define a Google update. The video starts at around   8 minutes in, where Andrey Lipattsev, a search quality senior strategist at Google, said in regard to what core means: It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it,...

Google Penguin Update Coming Within “Weeks” Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter. This is the closest thing to a launch date we’ve heard out of the Google camp with respect to the next Penguin update.  Learn more in this week’s top SEO news story . How Machine Learning is Changing SEO VIP contributor Neil Patel believes every SEO is about to experience a major shift in the industry. However, unlike the shifts we see in SEO industry, this one won’t be quantifiable. This major SEO shift won’t show up on Moz’s algorithm tracker. It probably won’t impact search rankings. And it may not make headlines like the mobile update did. What is it? It’s machine learning, and in this week’s top SEO strategy post Patel makes a case for why it’s the next big thing to shake up the industry

It’s a big question to all SEO that how to rank higher in google in 2015 and Answer is quite Simple  “Who Knows”.   But one thing is very clear from google recent updates and SEO Guru’s predication that whatever you do ( onsite or offsite) it need to be for the users not for google otherwise you will be hammered very hard. A webpage must be focused on User experience and you can not make fool google to rank higher. 5 must do things in 2015 to Gain Search Rankings: 1. Make website for Users ( Onsite Changes ) : - Forget Focusing awful meta tags in title, description or in headings. Google allows you to put 65-70 characters in Title tag and this must be summery of the webpage not stuffed with broad search keywords ( say seo or seo company ). Same rule applies with Description and Heading tags – these need to describing your web page overview to provide user a great experience. So stop using spamming keywords in your web page. – Content on webpage must be useful f...

Last week, the head of Google’s web spam team  Matt Cutts announced that he was extending his leave . Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher issues might not be a good use of time, because that role tends to be a “lightning rod” that attracts negative energy. Cutts made his comments while participating in “This Week in Google” yesterday. Host Leo Laporte asked Cutts about his current leave and if he would go back to the same role at Google. From Cutts roundabout response, it doesn’t sound like returning as Google’s head of web spam holds much interest for him: Well, I really have been impressed with how well everyone else on the team is doing. It’s created a little bit of an opportunity for them to try new things, explore different stuff, you know, approach problems from a different way, and so, we’ll have to s...

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Focusing on SEO, there’s still a solid divide between paid and free tools. Almost 24% of you don’t use paid tools at all (and probably run with scissors), but we’ll get to that in a minute. The top 10 paid tools (as % of respondents) are: 55% SEOmoz & Open Site Explorer 17% Majestic SEO 17% Raven 13% SEMRush 10% Screaming Frog 9% Market Samurai 8% Advanced Web Ranking 8% Link-Assistant.Com, Rank Tracker, etc. 7% Wordtracker 7% Spyfu Before we shout “We’re #1,” it’s important to note that this survey obviously was created and promoted by SEOmoz, so the sample is very biased. Don’t read too much into the 55%. In the last 12 months, here are the top 10 free tools you’ve used (* denotes tools that also have paid versions): 83% Google Webmaster Tools 47% SEOmoz & Open Site Explorer* 42% Bing Webmaster Tools 41% Firebug 31% Majestic SEO* 28% Yahoo! Site Explorer 26% Xenu 22% SEOBook Tools* 19% Screaming Frog* 18% Hubspot Grader* Again, take the popu...