It’s a big question to all SEO that how to
rank higher in google in 2015 and Answer is quite Simple “Who
Knows”. But one thing is very clear from google recent updates
and SEO Guru’s predication that whatever you do ( onsite or offsite) it need to
be for the users not for google otherwise you will be hammered very hard. A
webpage must be focused on User experience and you can not make fool google to
rank higher.
5 must do things in
2015 to Gain Search Rankings:
1. Make website for Users ( Onsite Changes ) :
- Forget Focusing awful meta tags
in title, description or in headings. Google allows you to put 65-70 characters
in Title tag and this must be summery of the webpage not stuffed with broad
search keywords ( say seo or seo company ). Same rule applies with Description
and Heading tags – these need to describing your web page overview to provide
user a great experience. So stop using spamming keywords in your web page.
– Content on webpage must be useful for the
visitors. Both search engines and users search for useful information i.e. if
you are selling products online than it must provide information about product,
contact information, user reviews. Means anything that user may need must
be in there to provide great user experience. Also pages like home page must
present some content to users and search engine not only banner and 2 text
lines. So, try to put useful information about that page.
So, in 2015 Brands need to focus
towards lean and fast websites with a great internal structure that’s
made for users and is search engine friendly at the same time.
Use Screaming Frog to deeply analyse your website pages
2. Shift Focus from Keywords Ranking to ROI
Most of us are aware that it is now long tail
keyword game, we must focus on content strategy for long tail keywords rather
than putting all our efforts on highly competitive keywords. What is use of
getting ranked for a keyword that is not making conversions.
We need to focus on ROI and conversation rate
for the SEO as well. Ranking reports can be made to look pretty and some
SEO companies will even target useless keywords just to say, “Hey look — you
are ranking number one!” So it is wake up time for businesses that they must
focus on the keywords which will convert into money.
Rather than focusing on 20 highly competitive
keywords, we need to focus on 200 long tail keywords, which can be easily
ranked and can bring more quality traffic to your website.
The loss of exact match keyword research data
in AdWords will almost certainly affect how SEOs choose keywords and employ
targeting (making both more difficult and broader). Google is trying best to
understand your search intent rather than your keywords choice.
Now it is time to measure search Performance
by pages not keywords.
Use of Google search suggestions can be much
helpful in finding right keywords to target.
3. It is Mobile First
Mobile traffic is increasing at a rapid rate
so it is time to create and optimize our websites for the mobile traffic. there
is not choice at this time and websites must be mobile friendly for both user
experience and search engine.
Mobile marketing will grow in 2015 and
Businesses will start spending more on Mobile responsive designs and mobile
seo.
Google will give more weight to business
having mobile responsive design and site speed optimized for mobile devices.
Read Complete Guide on Mobile site By Google here
Perform Google’s mobile-friendly test by clicking here Now
4. Build Relationships Not Links in 2015
It is time for link acquisition not link building. As most of us aware that non editorial links are spam now and google is more focusing on the quality of the links not quantity.
Many link building tactics like article directories, link farms, exchange and even guest blogging up to some extend is spamming now.
Google is not going to count the links as you building. ” Try to make relationship not links “
you need to buy exposer for your business that will help you to acquire great quality links. you can use resource pages, how to pages etc to gain internal links. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure.
While creating new content it must follow following rules:
– Create pages that have unique content and you must avoid using duplicate content taken from other sources.
– Your content must be for users first and then you need to think about search engine.
– It must provide useful information and need to be helpful to readers and that will lead your content to rank higher.
– Presentation of this content need to be in device friendly design ( Mobile )
5. Social Signals Will go stronger:
It is not very clear that How social signals will going to affect search rankings in 2015 but is it going to play important role like 2104 in getting quality links and brand mentions.
Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level.
we need to focus on use of social media for brand awareness and building customer relationship rather than just sharing our content on social media.
I you use social media for your content sharing then Definitely your content going to rank higher in your network.
Comments