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Paid vs. Free Tools


Focusing on SEO, there’s still a solid divide between paid and free tools. Almost 24% of you don’t use paid tools at all (and probably run with scissors), but we’ll get to that in a minute.

The top 10 paid tools (as % of respondents) are:

  1. 55%SEOmoz & Open Site Explorer
  2. 17%Majestic SEO
  3. 17%Raven
  4. 13%SEMRush
  5. 10%Screaming Frog
  6. 9%Market Samurai
  7. 8%Advanced Web Ranking
  8. 8%Link-Assistant.Com, Rank Tracker, etc.
  9. 7%Wordtracker
  10. 7%Spyfu
Before we shout “We’re #1,” it’s important to note that this survey obviously was created and promoted by SEOmoz, so the sample is very biased. Don’t read too much into the 55%.
In the last 12 months, here are the top 10 free tools you’ve used (* denotes tools that also have paid versions):
  1. 83%Google Webmaster Tools
  2. 47%SEOmoz & Open Site Explorer*
  3. 42%Bing Webmaster Tools
  4. 41%Firebug
  5. 31%Majestic SEO*
  6. 28%Yahoo! Site Explorer
  7. 26%Xenu
  8. 22%SEOBook Tools*
  9. 19%Screaming Frog*
  10. 18%Hubspot Grader*
Again, take the popularity of SEOmoz tools with a grain of salt. Free tools from search engines still rank highly on this list; although, Yahoo! Site Explorer was discontinued during the 12-month period.

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