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Showing posts from 2011

SEO Lead Generation Outshines Paid Search & Social Media

Google Panda update survival guide

A major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it. Can your business handle a 50% drop in organic (non-paid) visits from Google? That’s what might be coming your way courtesy of Google’s Panda algorithm update. Before we get into the whys and wherefores, find out if you’ve been hit by Panda … Has your site been Panda slapped? At the time of writing, Panda is only hitting US results. Here’s how to use Google Analytics (GA) to find out if your site is affected. If your site gets most of its search engine traffic from the US then you probably already know if you’ve been affected by Panda or not. With this guide you can see the details of the damage and learn how to analyze where pro...

ON-Page and OFF Page Positive & Negative Factors

Note - Patent Claim # Factor # POSITIVE ON-Page SEO Factors Brief Note 50 - KEYWORDS Google patent - Topic extraction For keyword selection, try Google Ad Words - Google Trends HOT 1 Keyword in URL First word is best, second is second best, etc. HOT 2 Keyword in Domain name Same as in page-name-with-hyphens - Keywords - Header HOT 3 Keyword in Title tag Keyword in Title tag - close to beginning Title tag 10 - 60 characters, no special characters. - 4 Keyword in Description meta tag Shows theme - less than 200 chars. Google no longer "relies" upon this tag, but will often use it. - 5 Keyword in Keyword metatag Shows theme - less than 10 words. Every word in this...