TANGALLAPALLY'S

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. Last week’s news that   Panda is part of Google’s core ranking algorithm   has gotten SEOs buzzing about what exactly being part of the   core algorithm means. Now, Google has shared some more information about that, saying that the algorithm is consistent enough to not require many changes in the future and can run with less hand-holding. In a Q&A with Google’s Andrey Lipattsev, he spends a good amount of time explaining the confusion around what it means to be part of the “core” algorithm, and also why it is hard to sometimes   define a Google update. The video starts at around   8 minutes in, where Andrey Lipattsev, a search quality senior strategist at Google, said in regard to what core means: It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it,...

Google Penguin Update Coming Within “Weeks” Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter. This is the closest thing to a launch date we’ve heard out of the Google camp with respect to the next Penguin update.  Learn more in this week’s top SEO news story . How Machine Learning is Changing SEO VIP contributor Neil Patel believes every SEO is about to experience a major shift in the industry. However, unlike the shifts we see in SEO industry, this one won’t be quantifiable. This major SEO shift won’t show up on Moz’s algorithm tracker. It probably won’t impact search rankings. And it may not make headlines like the mobile update did. What is it? It’s machine learning, and in this week’s top SEO strategy post Patel makes a case for why it’s the next big thing to shake up the industry