Skip to main content

Posts

Showing posts from September, 2012

Smart Traffic are Search Marketing experts

This means we know how to get more potential customers to your website – spend-ready customers who are actively searching for your products or services on search engines like Google. We specialize in helping businesses like yours: businesses who want to drive traffic, boost sales, increase leads and enquiries, and rank above their competitors online. We work with clients across a wide range of industries, in some of the most competitive markets out there, and have a track record of success in helping small, independent companies to grow into nationally successful brands. We do this by meeting your objectives with targeted, comprehensive Search Marketing strategies. Smart Traffic was established in 2006. This means we have a heritage of delivering measurable, tangible results and Return on Investment for your marketing spend. Our team of knowledgeable Search professionals includes one of the largest in-house technical resources in the industry, enabling us to deliver tailored, re...

Paid vs. Free Tools

Focusing on SEO, there’s still a solid divide between paid and free tools. Almost 24% of you don’t use paid tools at all (and probably run with scissors), but we’ll get to that in a minute. The top 10 paid tools (as % of respondents) are: 55% SEOmoz & Open Site Explorer 17% Majestic SEO 17% Raven 13% SEMRush 10% Screaming Frog 9% Market Samurai 8% Advanced Web Ranking 8% Link-Assistant.Com, Rank Tracker, etc. 7% Wordtracker 7% Spyfu Before we shout “We’re #1,” it’s important to note that this survey obviously was created and promoted by SEOmoz, so the sample is very biased. Don’t read too much into the 55%. In the last 12 months, here are the top 10 free tools you’ve used (* denotes tools that also have paid versions): 83% Google Webmaster Tools 47% SEOmoz & Open Site Explorer* 42% Bing Webmaster Tools 41% Firebug 31% Majestic SEO* 28% Yahoo! Site Explorer 26% Xenu 22% SEOBook Tools* 19% Screaming Frog* 18% Hubspot Grader* Again, take the popu...

Social Media Tools

Last but not least, the rise of social media is undeniable. There have been a lot of arguments for where we’re spending most of our time. Here’s what you had to say about the top 10: 88% Facebook 83% Twitter 55% Google+ 49% YouTube 47% LinkedIn 47% Blogging 21% Pinterest 9% StumbleUpon 5% Tumblr 5% Flickr Not surprisingly, Facebook and Twitter still dominate the landscape. While Pinterest has come on strong, it still trails all of the big players, including YouTube.

What's In Store for 2014?

SEO industry that moves as fast as ours, the prediction game can be dangerous, but the data suggests a few trends. First, it seems clear that traditional SEO is alive and well. The algorithm is changing daily, SEO is still the 2nd highest-demand service area (71% of respondents), and SEO is the top priority for both individuals and their teams. Technical SEO, especially, is only getting more complicated. Over half (58%) of respondents reported using the rel="canonical" tag in the past year, with 25% saying that they've used the even more obscure rel="prev"/"next" tags for pagination. Well over a third (41%) of respondents have implemented schemas or microdata, and almost a third (30%) have either fought Panda and declared victory or are still fighting the Panda fight (29%). As Google keeps adding new and more sophisticated signals, the complexity of on-page SEO is only going to increase. While the future of any given social network is difficult ...