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Google Penguin Update Coming & How Machine Learning is Changing SEO

Google Penguin Update Coming Within “Weeks”

google algorithm update
Google’s Webmaster Trends Analyst, Gary Illyes, stated on Twitter this week that the next Penguin update is due to roll out within weeks. At the very latest, it should launch by the end of this quarter.
This is the closest thing to a launch date we’ve heard out of the Google camp with respect to the next Penguin update. Learn more in this week’s top SEO news story.

How Machine Learning is Changing SEO

VIP contributor Neil Patel believes every SEO is about to experience a major shift in the industry. However, unlike the shifts we see in SEO industry, this one won’t be quantifiable.
This major SEO shift won’t show up on Moz’s algorithm tracker. It probably won’t impact search rankings. And it may not make headlines like the mobile update did. What is it? It’s machine learning, and in this week’s top SEO strategy post Patel makes a case for why it’s the next big thing to shake up the industry

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