Google aims to tackle criticism of its search engine by cleaning up the results it offers to users and take on so-called 'content farms'.
Today on its official blogsite, the company's Matt Cutts, Principal Engineer stated: "January brought a spate of stories about Google's search quality. Reading through some of these recent articles, you might ask whether Google's search quality has gotten worse. The short answer is that according to the evaluation metrics that they've refined over more than a decade, Google's search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.
Google’s web spam head Matt Cutts posted a detailed blog post on the official Google blog the other day talking about some of that, and that they are working on it. Matt says initially that contrary to popular belief, Google search results have improved over the years. In his own words:
Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.
He also mentions that pure web spam in search results is half of what it used to be five years back.He went on to state Google has taken recent actions to help clean up the spam issue:
First he stated that Google has launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. "The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words-the sort of phrases you tend to see in junky, automated, self-promoting blog comments."
Second: "We've also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."
He stated:
Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
Displaying Google ads does not help a site's rankings in Google; and
Buying Google ads does not increase a site's rankings in Google's search results.
Today on its official blogsite, the company's Matt Cutts, Principal Engineer stated: "January brought a spate of stories about Google's search quality. Reading through some of these recent articles, you might ask whether Google's search quality has gotten worse. The short answer is that according to the evaluation metrics that they've refined over more than a decade, Google's search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.
Google’s web spam head Matt Cutts posted a detailed blog post on the official Google blog the other day talking about some of that, and that they are working on it. Matt says initially that contrary to popular belief, Google search results have improved over the years. In his own words:
Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness.
He also mentions that pure web spam in search results is half of what it used to be five years back.He went on to state Google has taken recent actions to help clean up the spam issue:
First he stated that Google has launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. "The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words-the sort of phrases you tend to see in junky, automated, self-promoting blog comments."
Second: "We've also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."
He stated:
Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
Displaying Google ads does not help a site's rankings in Google; and
Buying Google ads does not increase a site's rankings in Google's search results.
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